By far and large the most important goal of 2013 is to generate a large amount of inbound traffic to TixPix.com. The main reason that TixPix traffic is currently suffering is that at present the homepage has the appearance of low activity. For example if you walked into a retail store and noticed that they had less than 5 items for sale in their whole store and it seemed like the aisles had no other customers, then you're likely to turn around immediately, leave, and seek out a store with better inventory with more active use.
Additionally the other problem with TixPix is that currently all visitors must register before they can truly utilize the site. To support the goal of increasing inbound traffic TixPix is going to remove the registration/login process from the site for version 2.0. This will lower the commitment that a user must make when visiting and using TixPix.com. Lowering the users commitment increases the probability that a user will browse around longer and be able to find what they are looking for, get what they need and leave without ever disrupting the flow of their browsing/search experience. This in turn will help improve return visitor statistics and increase search engine page rank, while also spurring word of mouth advertisement.
No comments:
Post a Comment